Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management by Gordon S. Linoff, Michael J. A. Berry

Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management



Download Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management




Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management Gordon S. Linoff, Michael J. A. Berry
Language: English
Page: 672
Format: pdf
ISBN: 0471470643, 9780471470649
Publisher: *Wiley Computer Publishing

* Packed with more than forty percent new and updated material, this edition shows business managers, marketing analysts, and data mining specialists how to harness fundamental data mining methods and techniques to solve common types of business problems * Each chapter covers a new data mining technique, and then shows readers how to apply the technique for improved marketing, sales, and customer support * The authors build on their reputation for concise, clear, and practical explanations of complex concepts, making this book the perfect introduction to data mining * More advanced chapters cover such topics as how to prepare data for analysis and how to create the necessary infrastructure for data mining * Covers core data mining techniques, including decision trees, neural networks, collaborative filtering, association rules, link analysis, clustering, and survival analysis

MORE EBOOKS:
Femtocells: Opportunities and Challenges for Business and Technology pdf free download
Paul Meets Muhammad: A Christian-Muslim Debate on the Resurrection ebook free download
Switch-Mode Power Supplies Spice Simulations and Practical Designs pdf free download







Tags: Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management ebook pdf epub djvu mobi rar
Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management pdf epub djvu free download
Download Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management free ebook pdf epub
Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management read online free book
Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management cheap ebook for kindle and nook
Gordon S. Linoff, Michael J. A. Berry ebooks and audio books
Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management download pdf epub rar rapidshare mediafire fileserve 4shared torrent depositfiles scribd